Review: Clearly Filtered Water Pitcher – #1 Filter on the Market?

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Before we get started with our Clearly Filtered Water Pitcher review, you should know that the unit is for people who really, really care about the quality and taste of their drinking water.

The Clearly Filtered removes more contaminants than any other water filter pitcher on the market today, making it our top pick for the filtration of tap water and properly disinfected well water.

And there’s more…

Clearly Filtered Water Pitcher

Clearly Filtered Water Pitcher

Price: $$$
Filter Process: Granular Activated Carbon + Composite Shell
Filter Life: 100 Gallons
Total Storage Volume: 17 Cups
Annual Cost: ~$150

Overall Rating: 5.0/5.0 ⓘRating based on filtration performance, filter life, price and yearly cost, NSF testing/certification, customer support, product warranty, our testing/experience, user feedback, and other factors.

Get 10% Off! Use Code: WELCOME10

Clearly Filtered Water Pitcher – All Specs

  • Model: CF-PRF
  • Last Price: $90
  • Annual Maintenance Cost: ~$150
  • Filter Media/Process: Granular Activated Carbon + Composite Shell
  • Filtering Capacity: 100 gal
  • Total Storage Volume: 17 Cups
  • Filtered Water Capacity: 10 Cups
  • WxHxD: 11.25″x10.25″x5″
  • Weight: 2.3 lb.
  • Water Temperature: 38-85 °F
  • NSF Testing: Standard 42, 53, 401, P473
  • NSF Certifications: Standard 42, 53, 372
  • Warranty: Limited Lifetime

Clearly Filtered – Discount Code

You can use our code WELCOME10 to get a 10% discount on any purchase you make on (does not include replacement filters).

Clearly Filtered Pitcher – Key Features

The Clearly Filtered Water Pitcher provides safe, clean, and crisp H2O as you have never tasted before. Sounds a bit exaggerated? We know, but it’s the truth!

What makes the filter pitcher stand out from the competition is that it’s the only model independently tested to 4 different NSF standards (42, 53, 401 & 473) and against literally hundreds of different contaminants.

In other words, effective contaminant removal for the highest drinking water quality is guaranteed. What will be removed? Up to 99.9% of over 365 impurities in total, such as:

  • Chlorine/chloramine and their disinfection byproducts
  • Fluoride
  • Arsenic, lead, chromium-6, and other heavy metals
  • About three dozen pharmaceutical drugs
  • Lots of pesticides and herbicides
  • PFAS
  • More than 100 volatile organic compounds/semi-volatile compounds

Please note: This is only an excerpt! For more information check the performance data for the Clearly Filtered water filter pitcher here.

By the way, these results can be achieved thanks to the so-called “Affinity Filtration Technology”, a combination of granular activated carbon and several proprietary filtration materials formed into a composite shell. The dense shell slows down the flow of water for more contact time with the filter media. Then, contamination is mostly reduced based on ion exchange.

Unfortunately, Clearly Filtered does not disclose the exact filter makeup but promises that none of the materials used will leach anything into your water. We also know that it’s neither bone char nor activated alumina.

By the way, a woven stainless steel mesh is used as the first filter stage and prevents large particles from entering and clogging the filter cartridge.

Popular Water Filter Pitchers Compared

Now, test results show that the Clearly Filtered pitcher is very powerful.

That said, there are other filter pitchers on the market that are tested to have slightly higher reduction rates for one or more specific contaminants. But what makes the Clearly Filtered stand out is that it has been successfully tested against such a broad range of pollutants. For example:

(Mobile Hint: Swipe to Scroll)

Clearly Filtered Brita Elite PUR PLUS ZeroWater
NSF Standards Tested/Certified 42, 53, 401, P473 42, 53, 401 42, 53, 401 42, 53
Filter Capacity 100 Gallons 120 Gallons 40 Gallons 20 Gallons
Total # of Contaminants Tested 365+ 33 16 23
Chlorine 99.5% 97.4% 97.5% 97.5%
Chloramine 99.7%
Lead 99.3% 99.5-99.6% 95.9-99.7%
Arsenic 98.3% 94.0-98.0%
BPA 99.9% 95.5% 99.0%
Chromium-6 97.8% 99.6%
Fluoride 99.5% 93.0-99.0%
Glyphosate 99.9%
PFAS up to 99.5% up to 98.1% up to 95.1%

“–” means not tested

Alexa’s Video Review

Alexa, our inhouse video content producer, has ordered and tested the Clearly Filtered Water Pitcher with her own hands. In other words, she has assembled and used the pitcher at home for several weeks to gain invaluable first-hand experience and insights. Alexa has documented the entire process and shares her opinion in the video below:

Clearly Filtered Water Pitcher Image 1Clearly Filtered Water Pitcher Image 2Clearly Filtered Water Pitcher Image 3Clearly Filtered Water Pitcher Image 4

After setting up the pitcher and using it for a while we really liked this pitcher (…). It tastes really good, it pours easily, it was easy to set up, and I like how it looks on the counter. So it gets 5 stars in my book.

Alexa Gibbons – BOS Video Content Creator


Clearly Filtered Water Filter Pitcher Pros

Apart from excellent water filtration – the most important feature obviously – there are a few other things we like about the Clearly Filtered Water Pitcher.

  • For one, it’s built in the USA.
  • What’s more, the average filter life is 100 gallons or 4 months. That’s not only convenient, it’s also much more than what you get with other popular water filter pitchers on the market.
  • And the Clearly Filtered holds the standard 80 ounces (10 cups) of filtered water which provides a family with enough water for the moment. If you remember to refill the upper reservoir regularly you’ll never run dry. Speaking of refilling, the removable lid makes the unit really easy to use.
  • With the updated pitcher version all pouring issues have been resolved. A water dam keeps unfiltered water from spilling out while you pour the clean water. Granted, you still can’t pour if the top reservoir is full, but about half-full or less works just fine.
  • We also like that, according to the manufacturer, all or at least the majority of healthy minerals are kept in the water adding to your daily nutritional intake.
  • Plus, the pitcher is made from medical-grade Tritan plastic that is 100% free from BPA.
  • Last but not least, the satisfaction guarantee allows you to ask for a full refund within the first 30 days after purchase if you’re not satisfied, no questions asked. On top of that, if your pitcher ever breaks due to faulty workmanship or materials, Clearly Filtered will replace it free of charge thanks to the limited lifetime warranty.

What Contaminants Are Being Removed?

Here is a more detailed list of common impurities and contaminants found in our water supplies these days that will be removed by the CF pitcher:

  • Fluoride (>99.5%)
  • Microplastics (>99.9%)
  • Aluminum (88.4%)
  • Antimony (>98.0%)
  • Arsenic (98.3%)
  • Cadmium (97.0%)
  • Chromium 6 (97.8%)
  • Lead (>99.3%)
  • Mercury (>98.4%)
  • Nickel (>99.1%)
  • Strontium (>98.8%)
  • Thallium (>98.0%)
  • Uranium (>96.7%)
  • Haloacetic Acids (Up to 99.9%)
  • PFAS (Up to 99.5%)
  • Chlorine (>99.5%)
  • Chloramine (>99.7%)
  • Nitrate (>99.9%)
  • Nitrite (>99.7%)
  • Many Pharmaceutical Drugs (99.9%)
  • Radiological Elements (>98.0%)
  • Dozens of Pesticides and Herbicides (Up to 99.9%)
  • Semi-Volatile Compounds (Up to 99.9%)
  • VOCs (Up to 99.9%)
  • Phthalates (99.8%)

Clearly Filtered Water Pitcher

The Clearly Filtered Water Pitcher – learn more on

Assembly and Filter Priming

There’s not much to say here. The Clearly Filtered water filter pitcher is super easy to assemble (we tested this ourselves). It barely takes 2 minutes. You just need to remember to prime each new filter cartridge. Here are some instructions:

Please consider these instructions as a general guideline. Always make sure to check and follow your user manual before getting started.
  1. Pull off the blue sticker from the filter cartridge.
  2. Prime the filter. You do that by filling the priming bag with tap water, screwing it onto the filter cartridge, and squeezing the water through the filter.
  3. Repeat step 2.
  4. Detach the filter from the priming bag.
  5. Now, fix the filter to the bottom of the reservoir.
  6. Put the reservoir (with the filter attached) inside the pitcher.
  7. Add water to the reservoir.
  8. Cover the reservoir with the lid and enjoy clearly filtered water.
  9. Remember to save your priming bag for future use.


Clearly Filtered also provides a helpful video:

The Package (Parts)

  • Pitcher
  • Reservoir
  • Priming bag
  • Priming disc
  • Rubber gasket
  • Filter cartridge


One filter cartridge is rated at 100 gallons with an average filter life of 4 months. For light water use, a single filter might last as long as 6 months, while larger families might need a replacement every 2 months. Long story short, it depends on your daily water usage.

The average annual cost is quite high. One filter costs around $50. Although, if you buy in bulk and/or subscribe to get replacement filters automatically delivered to your place on schedule you can save up to $9.25 per piece.

Other than that, try to keep the pitcher out of the sun and away from heat sources (heat contributes to algae growth). You also want to follow the standard cleaning procedure to prevent algae. Warm soapy water usually does the trick.

When it’s time to change your filter, here’s what to do:

  1. Pull the blue sticker off your new filter.
  2. Prime the filter.
  3. Remove the filter from the priming bag.
  4. Remove the system’s lid and reservoir.
  5. Twist the old filter off the reservoir and fix the new filter.
  6. Return the reservoir to the pitcher, add water, and cover with the lid.
  7. Don’t forget to keep your priming bag for future use.


Here is a link to the official manual:

NSF and Other Certifications

The Clearly Filtered Water Pitcher is NSF-certified against standards 42, 53, and 372. That means it is certified to remove aesthetic chlorine, taste, and odor (that’s what NSF 42 covers), and PFOS and PFOA (what NSF 53 covers). NSF 372 confirms that the filter is lead-free.

But that’s not all.

Aside from these certified contaminants, the Clearly Filtered Pitcher is NSF-tested against many, many more. And the company is working on getting official NSF certifications for more of these contaminants. It usually takes time, but they’ll get there.

Earlier Product Versions

There were earlier versions of the Clearly Filtered Water Pitcher. A few things have changed, like the overall design, filtration process, and certain reduction rates.

Clearly Filtered Water Pitcher Cons

The Clearly Filtered Water Pitcher doesn’t come cheap. In fact, it’s one of the highest priced units on the market. And like we said, replacement filters aren’t exactly cheap either. In other words, if highly clean drinking water isn’t a top priority of yours you might want to consider a product that is a tad more affordable.

Some people said their filter didn’t last as long as advertised and complained about slow flow. To be fair, this isn’t something we experienced ourselves. However, our tap water is already pretty clean.

You also have to remember that the Clearly Filtered was designed with a longer contact time in mind. Meaning the composite shell filter layer slows down the water flow deliberately to allow for higher chemical absorption (can take up to 35 minutes to pass a full upper reservoir of water). Another good news is, the seller is open to sending replacement filters for free if you think the first one’s defective.

Do your research online and you’ll also stumbled on complaints like

  • A leaking filter – A problem we haven’t experienced ourselves yet, but apparently others have. We recommend reinstalling the filter cartridge and making sure the O-ring is properly seated.
  • The lid falling off when pouring – Just use your thumb or second hand to hold it in place.

Clearly Filtered Pitcher Review: Our Verdict + Best for

From a water quality perspective, the Clearly Filtered Water Pitcher is hands down the best product on the market right now, no doubt about that. It’s ideal for people who are serious about their drinking water, want it to be as healthy as possible, and don’t mind spending a bit more.

The Clearly Filtered is our go-to water filter pitcher. 5 stars!

Our Rating in Detail:

  • Filtration Performance: 5.0/5.0
  • Filter Capacity (Life): 5.0/5.0
  • Purchase Price: 4.0/5.0
  • Annual Cost: 4.5/5.0
  • Overall: 5.0/5.0

Get 10% Off! Use Code: WELCOME10

Comparison to Other Water Filter Pitchers

Sure, the Clearly Filtered Water Pitcher is a great pick. But let’s see how it fares compared to the Epic Pure/Nano pitcher.

Epic Pure Water Filtration Pitcher

Epic Pure

Price: $$$
Filter Method(s): Carbon Block, Ion Exchange Media
Filter Capacity: 150 gal
Total Storage: 14.8 Cups
Annually: $90-135

Overall Rating: 4.5/5.0 ⓘRating based on filtration performance, filter life, price and yearly cost, NSF testing/certification, customer support, product warranty, our testing/experience, user feedback, and other factors.

Get 20% Off! Use Code: BOSEpic

Clearly Filtered Water Pitcher

Clearly Filtered Pitcher

Price: $$$
Filter Method(s): Granular Activated Carbon + Composite Shell
Filter Capacity: 100 gal
Total Storage: 17 Cups
Annually: ~$150

Overall Rating: 5.0/5.0 ⓘRating based on filtration performance, filter life, price and yearly cost, NSF testing/certification, customer support, product warranty, our testing/experience, user feedback, and other factors.

Get 10% Off! Use Code: WELCOME10

Epic Pure and Nano pitchers use two interchangeable filter cartridges (meaning you can swap Epic Pure filter elements for Epic Nano and vice versa).

The Epic Pure (read detailed review here) is made for fluoride-containing tap water, while the Epic Nano (read detailed review here) is for microbe-contaminated well water. What filtration process do we have here? Activated carbon plus proprietary media. The Epic Nano also features submicron filtration.

With this strong blend, Epic pitchers target 200+ contaminants, including chlorine, fluoride, nitrate, chloramine, sulfate, arsenic, cadmium, hexavalent chromium, lead, mercury, VOCs, pharmaceuticals, disinfection byproducts, pesticides, PFOA, and PFOS – tested against NSF standards 42, 53, and 401.

In other words, Epic water filter pitchers are powerful, but not quite as powerful as the Clearly Filtered. Remember, the Clearly Filtered Pitcher removes 365+ contaminants with lots of NSF testing and few certifications.

Epic pitchers beat the Clearly Filtered in terms of filter life. The Clearly Filtered has a 100-gallon filter life, while Epic lasts as much as 150 gallons. Epic pitchers also cost less than the Clearly Filtered, making them the better choice for a tight budget.

And like Clearly Filtered, Epic has other attractive features. For example, we have a built-in filter life countdown timer to alert you to change the filters when due. We also have a lifelong warranty and easy return policy. Plus, Epic runs a recycling program where you can store and send four used filters and receive one free filter as a reward. The brand also discounts military staff, medical personnel, first responders, educators, students, seniors, and creators and workers of non-profit organizations.

Our conclusion? The Clearly Filtered Pitcher is the best for contaminant removal; however, be ready for the higher cost. The Epic Pitcher is less expensive and still powerful — great if you’re on a budget and still want good quality.

This completes our review of the Clearly Filtered Water Pitcher. If you have any questions please don’t hesitate to leave a comment below!

About the Author Gene Fitzgerald

Gene Fitzgerald is one of the founders of BOS and currently head of content creation. She has 8+ years of experience as a water treatment specialist under her belt making her our senior scientist. Outside of BOS, Gene loves reading books on philosophy & social issues, making music, and hiking.
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Information provided on BOS is for educational purposes only. The products and services we review may not be right for your individual circumstances.
We adhere to strict editorial guidelines. Rest assured, the opinions expressed have not been provided, reviewed, or otherwise endorsed by our partners – they are unbiased, independent, and the author’s alone. Our licensed experts fact-check all content for accuracy. It is accurate as of the date posted and to the best of our knowledge.

Leave a Comment:

June Bug says May 7, 2020

I live in New York City and I was very disappointed with the slow filtering of my water using the Clearly Filtered pitcher. However, we added a PUR filter to our sink and this absolutely solved the problem. Our water zooms through the filtered as it was intended and the freshness can’t be beat. I guess it all depends on where you live and what is in the water that might slow it down.

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