How Much Does a Water Filter Pitcher Cost? – Prices 2023

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Buying a water filter pitcher can be a great long-term investment if you care about the quality of your drinking water.

While the average cost of most water filter pitchers is not that high, it’s important to understand that there are several factors that play a role in how much you’ll end up spending in the long run.

Some models are also more expensive than others upfront, because they come with more advanced filtration or other attractive features.

So how much does a water filter pitcher cost? This guide covers it all!

Key Takeaways

  • A water filter pitcher can cost between $20 to $100.
  • Additionally, you will need to spend on replacement filters.
  • Depending on the price of the particular filter and how often you need to replace them, the average cost for the first year of using your water filter pitcher will range around $40 to $150.  

Water Filter Pitcher Price List 2023

Water filter pitchers range from around $20 to more than $100, depending on what features you’re looking for – and the brand. You’ll need to strike a good balance between jug capacity, materials, filtration capabilities, and overall convenience.

Some of the more expensive models on the market make up for their price in the long run by costing you less in terms of filter replacements. If you’re looking for more specific features, like alkalinization, you might need to spend a bit more.

The table below provides a general overview of popular water filter pitchers currently on the market as well as their price tags.

Water Filter Pitcher Model Price Tag*
Clearly Filtered Water Pitcher $90
Epic Pure $60
Aquagear Filter Pitcher $69.95
pH Restore Alkaline Water Pitcher $38.99
Brita Standard Everyday Water Filter Pitcher $28.99
PUR Plus 7 Cup $29.98
ZeroWater ZP-010 $34.99
Nakii Water Filter Pitcher $38.99
Seychelle pH2O Alkaline Water Filter Pitcher $79.95

*Last updated: January 2023

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How Much Does It Cost to Install a Water Filter Pitcher?

One of the great things about water filter pitchers, compared to other types of water filtration systems, is that they don’t cost anything to install.

You just unpack the pitcher, do some basic assembly, put in the first filter, and you’re ready to start using your pitcher right away.

Water Filter Pitcher Maintenance Cost

You must account for the maintenance cost of your water pitcher filter. The initial price you pay will only cover the pitcher itself as well as one or few replacement filters in most cases.

pitcher water filter cartridge submerged in water

Replacement Filters

The main (and often only) expense associated with the use of a water filter pitcher is the cost of replacement filters. Those can range in price quite a lot across the board. Some manufacturers offer their replacement filters very cheaply, while with others, you’ll end up paying even more than you did for the pitcher itself in just a few months.

With that in mind, in most cases you should only use replacement filters from the original manufacturer. It’s sometimes possible to find filters from third-party manufacturers, but it’s rarely a good idea to go for those, even if they are usually cheaper.

That’s because you typically have no guarantee for the production quality of those products – as opposed to when you’re buying from the original manufacturer – and you may even void the warranty of your pitcher by using non-approved filters.

What’s more, watch out for bulk deals. It’s not rare to see replacement filters sold in packages of 6, 10, 12, and even more units at significantly reduced rates. Since most filters have a very long shelf life (in some cases, practically unlimited as long as you store them properly), it can’t hurt to buy a few extra replacements and keep them around. Your only real limiting factor here is the storage space you have available.

Average Cost (First Year)

The average cost of your replacement filters for the first year of using your pitcher will depend not only on the price of each filter, but also on how often you need to replace them. Some pitchers are designed to operate for much longer with just a single cartridge. This can make them cheaper in the long run, even if their filters cost noticeably more than those of competitors.

(Mobile Hint: Swipe to Scroll)

Pitcher Model Purchase Price Annual Maintenance Cost Total Costs (First Year)
Clearly Filtered Water Pitcher $90 ~$150 ~$240
Epic Pure $60 ~$90 ~$150
Aquagear Filter Pitcher $69.95 $100-120 $170-190
pH Restore Alkaline Water Pitcher $38.99 ~$50 ~$90
Brita Standard Everyday Water Filter Pitcher $28.99 ~$50 ~$80
PUR Plus 7 Cup $29.98 ~$50 ~$80
ZeroWater ZP-010 $34.99 ~$200-300 ~$235-335
Nakii Water Filter Pitcher $38.99 $20-40 $60-80
Seychelle pH2O Alkaline Water Filter Pitcher $79.95 ~$100 ~$180

Where to Buy a Filter Pitcher?

If you are looking to buy a water filter pitcher, you have four options. Each of them has its advantages and disadvantages.

Buying Online Directly from the Manufacturer

Many manufacturers and brands offer their products directly through their websites. This is a good option if you already know what you want to buy, and just try to scout out some good deals or get extra warranty (when available).


  • You don’t pay extra for middlemen
  • You may get additional warranty or other exclusive bonuses


  • Limited to what the specific manufacturer is selling

Buying Online from a Large Marketplace

You can also buy from a larger online store that sells a variety of products. You will get access to a wider range of options and you may also be able to take advantage of the occasional discount.


  • Good selection
  • Reasonable prices
  • Frequent discounts at some stores


  • The store may not carry replacement filters for the model you’re buying

Buying Offline from a Local Hardware or Big Box Store

Your local hardware store will probably carry a few models as well. You should prepare to deal with slightly higher prices and the selection might not be as good as what you’ll get online, but at least you can buy something fast.


  • You get your product immediately
  • Talk to customer service representatives to discuss your options


  • Usually more expensive
  • Rather limited selection

Buying Offline from a Local Water Treatment Expert

Finally, you can also shop at a local water treatment expert’s store. You won’t get to choose from as many products and they may cost more, but you will know that each option on the list has been carefully vetted.


  • Get professional advice from an expert
  • Each product has been carefully picked


  • More expensive
  • Very limited selection

If you have any thoughts about the question, how much does a water filter pitcher cost, please don’t hesitate to leave a comment below!

About the Author Alexandra Uta

Alex is a content writer with an affinity for research and a methodical attention to detail. Since 2020, she has fully immersed herself into the home water treatment industry only to become an expert herself. Alex has been using water filters and similar products for years which has gained her lots of hands-on experience.
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