Written by: Gene Fitzgerald // Expert Fact-Checking: Buddhini Dolapihilla, MBSS // Last Updated: Nov 27, 2023
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The Pacifica Water Filter Pitcher is one of the more recent Brita models that uses the familiar Brita filter cartridges.
So while there’s isn’t much new to expect in terms of overall filtration, what else does the system has to offer?
Find out in our review below!
The Brita Pacifica Water Filter Pitcher is affordable to buy and maintain and comes in different colors, including berry and black. It has a 10-cup capacity and operates with the Brita Standard filter cartridge (which isn’t as effective as the Brita Elite cartridge. Fortunately, you can switch to the Brita Elite later on if you want).
As for the Brita Standard cartridge, it contains 3 filter stages. Here’s what they do:
The Brita Pacifica has a locking lid to prevent spills and a built-in electronic filter life indicator. Filter lifespan is 40 gallons or 2 months. We estimate $40 to $50 in annual replacement cost.
Finally, the pitcher is BPA-free.
As mentioned before, the Brita Pacifica is affordable at purchase, and replacement filters don’t cost much either.
But even more important, we have 2 NSF standards (42 and 53) backing up the manufacturer’s claims regarding contaminant reduction. And these standards have not only been certified by the WQA but also the NSF.
What’s more, you can always change the Brita Standard cartridge to the somewhat more effective Brita Elite cartridge.
The built-in filter life indicator keeps you up-to-date with replacement dates,
We also like that only BPA-free material are being used. Plus, Brita offers a 30-day money-back guarantee on every pitcher for peace of mind.
According to the performance data sheet, the Brita Pacifica removes:
The Brita Pacifica – learn more on Amazon.com
As with most water filter pitchers, the Brita Pacifica is easy to set up and use. Follow these steps:
To check the filter life status, press and release the STATUS button quickly. If the light blinks red, it’s time to replace your filter and reset the indicator. This is recommended every 2 months for an average household.
The Brita Standard Filter cartridge needs to be changed every 40 gallons or 2 months. The filter life indicator helps you keep track of replacement dates so you won’t miss it. Again, yearly replacement costs are affordable.
Follow these steps to change the filter in your Brita Pacifica pitcher:
Here is a link to the official manual:
The Brita Pacifica comes with the Brita Standard Cartridge, which is tested and certified by the WQA against NSF/ANSI Standard 42 (for zinc, aesthetic chlorine, taste, and odor) and Standard 53 for copper, cadmium, and mercury.
The same certifications have been awarded by the NSF.
There are many different Brita filter pitchers, most of which use the same filter cartridge (Brita Standard and Elite). There are multiple older pitcher models, too.
Despite 2 NSF certifications, we are provided with no more than 5 contaminant reduction rates as listed above. Another problem is these 5 contaminants are not the most important or harmful to remove. Plus, the reduction rates aren’t all that high (for example, 64% reduction rate for zinc). So while this pitcher can work to improve water taste and odor, there are other far more effective models out there.
Also, we don’t like the short 90-day warranty.
There were also a lot of complaints about the product arriving broken or damaged.
The Brita Pacifica is fairly priced and cheap to maintain. It has two NSF certifications but for only five not-so-important contaminants, plus the reduction rates are not very impressive. This pitcher might work for improving water taste and odor, but if you’re after serious contaminant removal, you’re better off with other pitchers.
Let’s compare the Brita Pacifica to the Clearly Filtered and the Epic Pure water filter pitcher.
The Clearly Filtered (full review over here) is much more powerful than the Brita Pacifica. It’s been third-party tested against NSF standards 42, 53, and 401, with results showing that it removes more than 350 contaminants, like pesticides, lead, chromium-6, pharmaceuticals, DBPs, PFAS, arsenic, and chlorine.
Filters are good for 100 gallons (or 4 months), surpassing Brita’s 40 gallons. The Clearly Filtered has a total storage of 17 cups and a 10-cup filtered volume. Made in the USA with 100% BPA-free material, it comes with a removable lid that makes refilling a whole lot easier.
Clearly Filtered offers customers a lifetime warranty and a 30-day satisfaction guarantee. These features are all great, but sadly, the CF pitcher costs quite a lot to buy and maintain.
The Epic Pure is a slightly more budget-friendly option, but still costs more than the Brita Pacifica. It has shown to eliminate over 200 contaminants in water (it’s specially designed for fluoride-containing tap water). The Epic Pure has been tested against NSF standards 42, 53, and 401.
Contaminants removed include chlorine, sulfate, fluoride, hexavalent chromium, PFOS, chloramine, pesticides, VOCs, lead, pharmaceuticals, nitrate, mercury, disinfection byproducts, and more.
The Epic Pure boasts an impressive 150-gallon filter life, surpassing both Clearly Filtered and Brita. It comes equipped with a built-in filter life countdown timer, ensuring you never miss a replacement. The company promotes a convenient recycling program — collect four used filters and receive a free replacement. With a total storage capacity of 14.8 cups, the Epic Pure is BPA-free and proudly made in the USA. Every Epic purchase is backed by a lifetime warranty and a hassle-free return policy, providing customers with added peace of mind.
Epic even gives discounts to first responders, military personnel, seniors, teachers, students, medical staff, and owners and employees of non-profit organizations.
Bottom line: The Clearly Filtered Pitcher is our top choice. It’s the best in terms of filtration, but it’s pricey. Coming second is the Epic Pure Pitcher. It’s great if you’re on a tighter budget – it’s a bit more affordable and still very effective. We only recommend Brita if you don’t want to spend too much and simply want to improve your water’s taste and smell.
This completes our review of the Brita Pacifica Water Filter Pitcher. If you have any questions please don’t hesitate to leave a comment below!
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